May 7, 2014 by Tony Novak
There are plenty of health care reform resources for small businesses available online. I’ve been personally involved in writing or recorded a significant number of these for the accounting profession.
Yet it seems clear that these resources have been largely ineffective in communicating critical concepts to the majority of small business owners. Business owners generally do not know which provisions of the health care reform law apply to them, what opportunities there are to reduce costs or improve health benefits and what risks they face by not adopting best practices surrounding employee health care.
My thought is to promote a two-pronged approach:
1) Simplify the important information into checklists: perhaps one for small businesses and another for self-employed individuals. This will be easier to promote on mass media.
2) Offer a mini-audit as a live service. No interactive technology can replace the benefits of direct communication between a professional and the owner. Obviously I can only offer this service to a small number of businesses but if the approach works, it seem likely that other accountants would follow to offer a similar service.
As always, comments and feedback are welcome.