September 15, 2013 by Tony Novak
U.S. News and World Report has been a trusted source of information about a range of important topics including health care reform and the private insurance exchanges. But now the online store at U.S. News and World Report is selling health insurance directly through the Ehealth platform. Ehealth is the same company that provides the insurance exchange technology for the federal insurance exchange at Healthcare.gov and many of the commercial online insurance services served by Freedom Benefits.
This is different from advertising a product or selling, and raises the question on where we draw the line about trust and conflict of interest for news organizations covering the news and at the same time profiting from sales of products covered in the news. Clearly it’s not illegal but does create an obvious conflict of interest.